4/18/2024 0 Comments News anchor background fortnite![]() ![]() Creative Hubs are 3D playable spaces that serve as a gateway to high-quality community-built experiences. ![]() Inspired by the brutalistic look of Afterworld: The Age of Tomorrow, this virtual store will be the ‘featured hub’ in Fortnite Creative from September 21 at 10 AM ET. It made total sense, to me, that we collaborate further by creating these authentic Balenciaga looks for Fortnite and a new physical Fortnite clothing series for our stores.” From there, we have continued to be inspired by the creativity of Unreal and Fortnite communities. “It started with our own first video game, Afterworld, which we built using Unreal Engine to debut our Fall 2021 collection. “Our partnership with Epic didn’t start with Fortnite, actually,” says Demna Gvasalia, artistic director at Balenciaga. The end result is an exciting new way to engage with fashion-and a new mode of self-expression. ![]() With 3D models repurposed for the game, 3D billboards, traditional promo materials, and the Fortnite ‘Strange Times Featured Hub,’ Balenciaga has built a true transmedia pipeline, giving a glimpse of reality-jumping experiences enabled by the Metaverse. Since dipping its toe into virtual worlds with the Unreal Engine-powered Afterworld: The Age of Tomorrow, Balenciaga has embraced cutting-edge technologies in a way few other fashion houses have.Ī new partnership that blurs physical and virtual realities like never before sees Fortnite players and characters stepping between the two realms in a mind-bending multi-touchpoint experience. Starting today, players can express themselves with digital Outfits inspired by real-life Balenciaga silhouettes, purchasing them in a virtual version of a brick-and-mortar Balenciaga boutique, and also snag an exclusive real-world hoodie that unlocks the Outfit in-game.īut this is just the tip of the iceberg. Fitting, then, that this should be the first high-fashion label to drop in Fortnite. In 2021, the house of Balenciaga has a reputation for pushing boundaries. It may be more than 50 years since Cristóbal Balenciaga held the needle that stitched together era-defining designs, but the same spirit of innovation and creative leadership lives on at the brand that bears his name, with Creative Director Demna Gvasalia at the helm. ![]()
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